Craig Robinson, founder of Robinson Brooklyn, a Williamsburg bespoke tailor making handmade suits since 1998, was featured on News 12 New York, offering a behind-the-scenes look at the craftsmanship and philosophy of the brand’s work.
The Craft Behind Every Bespoke Suit
In the interview, Craig Robinson shares how his passion for sewing began at just eight years old and eventually led him to establish his tailoring business in New York.
“No one’s born into being a connoisseur of bespoke suits. It’s something that you have to learn and we can kinda teach you in the process of what it is. Sometimes we create animals.” Craig explains.
He also reveals what distinguishes a bespoke suit from an off-the-rack garment.
What goes into a handmade bespoke suit?
A bespoke suit from Robinson Brooklyn contains close to 20,000 hand stitches. Craig explains how that’s important- more stitching gives a suit more mobility. Every jacket is cut one by one, even the off-the-rack ones.
Can a bespoke suit really last a lifetime?
That’s the goal. Craig explains how handmade suits can return to the workshop three to four times for adjustments, alterations, or changes in style. The company still replaces linings in jackets dating back to the 1990s.
For Robinson, tailoring is about more than fashion. It’s about creating clothing that reflects each client’s individuality and personal style.
As Craig puts it in the interview:
“Style to me is much different than fashion. It’s just how you perceive yourself and how you want the world to perceive you.”
Watch the News 12 Interview
Originally featured on News 12 New York, October 27, 2026.